Absolutely Vulnerable the Crisis of Strategic Business Planning in America

What is strategic planning? It is a process that only as few as 10% of America's CEO's have been trained to execute. Why is it important? The statistics say that a strategic approach to business management will increase success by over 1600%. ABSOLUTELY VULNERABLE is a quick-reading book rife with thought provoking anecdotes that caution inspire and amuse. Examples like Brother International IBM and RJ Reynolds to describe how a culture can guide a company into re-invention. Other examples of success and failure come from Consumer Goods US Auto Industry Office Products Wholesale Distribution Education Private Aviation Politics Sports Marketing Coaching and Music Products Malm's stories are thought provoking substantiated and entertaining. This is a book on marketing and business management for sure. Yet it has a general interest quality that makes it interesting for a broad readership.