Account-Based Growth

<p><b>Develop long-term relationships deliver market-beating growth and create sustainable value with this pragmatic guide to aligning marketing sales customer success and your executives around your most important customers.</b><br><br>Many B2B companies make half their profitable revenue from just three percent of their customers yet don't recognize the significance of these accounts nor invest appropriately in them. <br><br><b><i>Account-Based Growth</i></b> introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers.<br><br>Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture Fujitsu Infosys SAP Salesforce ServiceNow and Telstra.</p>