The Accounting and Financial Fundamentals for NonFinancial Executives

<p><strong>A complete concise non-technical guide to grasping all the essentials of accounting -- and directly applying financial data.</strong></p><p>Finance and accounting are the backbone of any organization. Yet plenty of executives and businesspeople are befuddled and intimidated by number crunching.</p><p>In <em>Accounting and Financial Fundamentals for NonFinancial Executives</em> you will learn how to: </p><ul><li>pinpoint the most profitable products or sales regions</li><li>figure the rate of return from a capital investment</li><li>make internal management reports more useful</li><li>understand and prepare a statement of cash flows</li></ul><p><em>Accounting and Financial Fundamentals for NonFinancial Executives</em> offers a straightforward approach that will appeal to all managers and executives who need a practical comprehensible lesson in using financial analysis to set key business goals measure results and make smart decisions.</p>