Acquisition of EasyJet plc. by British Airways plc.

Seminar paper from the year 2004 in the subject Business economics - Business Management Corporate Governance grade: 20 Anglia Ruskin University (Ashcroft Business School) course: Corporate Strategy & Operations II language: English abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal this work provides an implementation plan as well as a strategic management plan