Actionable Gamification - Beyond Points Badges and Leaderboards
English

About The Book

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry studies on game mechanics and behavioral psychology have become proliferate. However few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research

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Details

ISBN 13
:
9789395741675
Publication Date
:
03-03-2023
Pages
:
502
Weight
:
674 grams
Dimensions
:
152.4x228.6x27.52 mm
Imprint
:
Sanage Publishing House

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