Adapting Global Communication and Marketing Strategies to Generative AI

In a rapidly evolving global landscape communication and marketing undergo transformative changes driven by advancements in generative artificial intelligence (GAI) shifting consumer values and the rise of new cultural paradigms. Traditional strategies are no longer sufficient to capture the attention and trust of discerning audiences. Today marketers and researchers grapple with the implications of integrating these novel technologies into communication practices. Further research is necessary to understand the cultural shifts needed to develop authentic engaging and personalized messages that resonate with diverse global audiences. Adapting Global Communication and Marketing Strategies to Generative AI examines how communication strategies and marketing techniques are adapting to the demands of GAI. It explores transformative trends in communication and marketing focusing on GAI sustainability and evolving consumer behaviors. This book covers topics such as blockchain ethics and law and neuromarketing and is a useful resource for business owners marketers computer engineers academicians researchers and scientists.