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English
Hardback
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About The Book
Description
Author(s)
<p>An international group of scholars drawn from the United States Europe and Australia and from a number of academic disciplines explores the history of marketing in the food and drink industries focusing on the meaning of brands the ways in which they add value and the surrounding business strategies. </p>
Piracy-free
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Details
ISBN 13
9781138793668
Publication Date
-22-08-2014
Pages
-368
Weight
-615 grams
Dimensions
-156x234x20.91 mm
