Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics grade: 20 RWTH Aachen University language: English abstract: This term-paper is - among other things - meant to present the role adjectives play in the wholeprocess of advertising. With a restriction to written advertisement the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest desire or the action of buying the product?