English
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About The Book
Description
Author(s)
<p>This book investigates the impact of adolescents on consumer behaviour in families particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market. </p> <p> </p>
Piracy-free
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Details
ISBN 13
9780367408893
Publication Date
-01-02-2020
Pages
-202
Weight
-316 grams
Dimensions
-138x216x12.38 mm
