Adscam

In 2017 Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing 2017. Five years later Bob revisits advertisings tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of Historys Greatest Frauds and Became a Threat to Democracy Bob concludes that the tracking-based online advertising industry is a criminal racket of epic proportions. It is a giant worldwide scam -- organized crime at a global scale that has been normalized by involving virtually every major corporation every pretty-sounding trade organization and the entire advertising marketing and digital media industry.