Advanced Applications of Network Analysis in Marketing Science


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About The Book

The world today is becoming a highly connected place. Firms consumers and the devices they use are increasingly part of a complex global network of connected entities. These networks represent a gold mine for marketing scholars that may be interested in developing a better understanding of consumer behavior and for practitioners who are keen to discover new ways of gaining and retaining customers. This cumulative dissertation focuses on the use of network analysis to generate and analyze novel d

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Details

ISBN 13
:
9783746068114
Publication Date
:
09-02-2018
Pages
:
168
Weight
:
212 grams
Dimensions
:
148x210x9.12 mm
Publisher
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