Advanced Business Analytics

This book is designed to engage students and provide a comprehensive understanding of research methodology. It aims to explain various research theories and concepts through practical examples relatable terms and real-world scenarios. The book is structured to make complex research principles accessible and transform them into practical tools that can be applied in everyday research activities. It also presents key leadership principles and their applications clearly and concisely.Who is this book for?This book is intended for undergraduate students (B.E. B.Com. BBM BBS and other related courses) postgraduate diploma students and postgraduate students (MBA PGDM M.Com. MMM MFM MHRM and other diploma courses in Management/Business Administration). It is also suitable for taught courses in the fields of Business Commerce Public Administration and Management.