Advanced Journalism

“There is a tide in the affairs of newspapers which taken at the flood...” But one should learn how to take the tide at the flood. This book is about such knowledge which is called Advanced Journalism. It is a trade uniquely dominated by faculties like visualisation creating an innovative and appealing product mix management and human relations. The case studies in this book put the finger on specific innovations which did the trick in different newspapers (in one case a news agency). But for each such case there are dozens other where Editors are found wanting in Advanced Journalism. This is why the fortunes of different newspapers and magazines fluctuate. The heart-throb of today may be a bore tomorrow and today’s “Miss Ugly” may develop into a thing of beauty. What will the media specifically newspapers look like in 2000 A.D.? The author sees exciting innovations coming up in the next few years with the Smile the Entry Points and the Total Page Concept playing key roles.