Advancements in Business for Integrating Diversity and Sustainability

<p>This book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. In the fast-paced, ever-changing world of business, the pursuit of diversity and sustainability has emerged as a dynamic catalyst for progress. This illuminating volume takes you on a journey through the evolving realm of business, where innovative approaches are redefining corporate strategies and values.</p> <p>1. Transforming Insurance Industry through InsurTech<br>Umasankar M, Kavitha Desai and Padmavathy Sb<br>2. Impact of e-Service Quality on Perceived Value, Brand Experience and <br>Loyalty in D2C Channel<br>Priyansha Shami and Leena Fukey<br>3. A Comprehensive Review on the Implementation of Social Media in <br>Business-to-Business (B2B) Marketing<br>N. Madhumitha, G. Nirmala, Jayasree Krishnan and Monisha<br>4. A Cross Country Analysis of the Opportunities and Challenges in the <br>Banking Sector<br>Angelin S. Kiruba, Safeer Pasha M., A. Pankajam and Girish Lakhera<br>5. A Deep Learning Based Analysis of the Human Resource Management <br>and the Organizational Performance<br>Sujay Mugaloremutt Jayadeva, Harmeet Matharu, <br>Runumoni Lahkar Das and Rajesh Deb Barman<br>6. An Innovative Model for Financial Crisis in HR Management<br>K. Guru, S. Raja, G. Jitendra and Navaneetha Krishnan Rajagopal<br>7. Role of Strategic Management in Developing Business Organizations—<br>A Meta-Analysis<br>E. Hymavathi, Kalpana Koneru, Sanjay Modi and Shubhendu Shekher Shukla<br>8. Financial Management Procedures: a detailed Analysis of CEOS of <br>Small and Medium-Sized Businesses<br>Niyati Joshi, Muhammed Shafi M. K., Rajesh Verma and Shruti Sharma<br>9. An Extensive Survey of the Field of Interactive Digital Marketing <br>Using a Bibliographic Network Analysis<br>Dinesh Gabhane, A. Celina, Manish Gupta and Deepak Kaushal<br>10. “What Fuels the Employees in Startups?”: Hybrid/Colocated/Virtual <br>Working Environment towards Efficiency<br>Jenifer Esther D. and Rashmi Rai<br>11. Prediction of Customer Default in E-commerce based on Spider Monkey <br>Optimized Scalar Random Forest Algorithm<br>Shashi Kant Gupta, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda<br>12. An Empirical Analysis of Critical Success Factors for E-Commerce <br>Applications<br>Mahesh Singh, Veer P. Gangwar, Vikas Kumar and Iskandar Muda<br>13. Role of Customer Relationship Management in Marketing Decision <br>Making: Predictive Analytics Approach<br>Sathish A. S., Neha Jain, Somya Choubey and Priyank Kumar Singh<br>14. Impact of Artificial Intelligence in Effective Knowledge Management: <br>An Application of Stepwise Multiple Regression<br>R. Indradevi, P. Horsley Solomon, Shankar Ramamoorthy and Ity Patni<br>15. A Study on the Performance of the Banking Industry During the <br>COVID-19 Crisis<br>Bhadrappa Haralayya, Amit Mishra, Mahesh Singh and Iskandar Muda<br>16. An Analysis of Commercial Bank Customers’ Intentions to Utilize <br>Online Banking Services to Identify its Influencing Elements<br>Veer P. Gangwar, Mahesh Singh, Amit Mishra and Iskandar Muda<br>17. Credit Risk Assessment in Banking Industry Using Optimization <br>Based ML Algorithm<br>Manoj Kumar Rao, Bhadrappa Haralayya, Amit Mishra and <br>Iskandar Muda<br>18. Analysis of the Integration of Digital Marketing and the Business <br>Strategy of the Organization<br>Sunil Kumar Vohra, Bhadrappa Haralayya, Veer P. Gangwar and <br>Iskandar Muda<br>19. Green HR Techniques: A Sustainable Strategy to Boost Employee <br>Engagement<br>Navaneetha Krishnan Rajagopal, L. Anitha, Pooja Nagpal and G. Jitendra<br>20. Work Satisfaction and Green HRM Mediate the Effect of Corporate <br>Ecological Culture on Employee Performance<br>B. Sakthimala and G. Deepalakshmi<br>21. Analysis on the Impact of Mediating role of Human Capital on the <br>HR Management Practices<br>Brijendra Singh Yadav, Bhadrappa Haralayya, Vikas Kumar and <br>Iskandar Muda<br>22. Impact of Financial Management Practices on SMEs Profitability with <br>Moderating Role of Agency Cost<br>Raseem Abdul Khader P., Nawal Mohammed P. K., <br>Vishnuprasad T. and P. Nissar<br>23. Human Resource Development Equity: A Serious Awareness for Businesses<br>V. Vidya Chellam, S. Praveenkumar, Amit Dutt and KVB Ganesh<br>11. Prediction of Customer Default in E-commerce based on Spider Monkey <br>Optimized Scalar Random Forest Algorithm<br>Shashi Kant Gupta, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda<br>12. An Empirical Analysis of Critical Success Factors for E-Commerce <br>Applications<br>Mahesh Singh, Veer P. Gangwar, Vikas Kumar and Iskandar Muda<br>13. Role of Customer Relationship Management in Marketing Decision <br>Making: Predictive Analytics Approach<br>Sathish A. S., Neha Jain, Somya Choubey and Priyank Kumar Singh<br>14. Impact of Artificial Intelligence in Effective Knowledge Management: <br>An Application of Stepwise Multiple Regression<br>R. Indradevi, P. Horsley Solomon, Shankar Ramamoorthy and Ity Patni<br>15. A Study on the Performance of the Banking Industry During the <br>COVID-19 Crisis<br>Bhadrappa Haralayya, Amit Mishra, Mahesh Singh and Iskandar Muda<br>16. An Analysis of Commercial Bank Customers’ Intentions to Utilize <br>Online Banking Services to Identify its Influencing Elements<br>Veer P. Gangwar, Mahesh Singh, Amit Mishra and Iskandar Muda<br>17. Credit Risk Assessment in Banking Industry Using Optimization <br>Based ML Algorithm<br>Manoj Kumar Rao, Bhadrappa Haralayya, Amit Mishra and <br>Iskandar Muda<br>18. Analysis of the Integration of Digital Marketing and the Business <br>Strategy of the Organization 98<br>Sunil Kumar Vohra, Bhadrappa Haralayya, Veer P. Gangwar and <br>Iskandar Muda<br>19. Green HR Techniques: A Sustainable Strategy to Boost Employee <br>Engagement<br>Navaneetha Krishnan Rajagopal, L. Anitha, Pooja Nagpal and G. Jitendra<br>20. Work Satisfaction and Green HRM Mediate the Effect of Corporate <br>Ecological Culture on Employee Performance<br>B. Sakthimala and G. Deepalakshmi<br>21. Analysis on the Impact of Mediating role of Human Capital on the <br>HR Management Practices<br>Brijendra Singh Yadav, Bhadrappa Haralayya, Vikas Kumar and <br>Iskandar Muda<br>22. Impact of Financial Management Practices on SMEs Profitability with <br>Moderating Role of Agency Cost<br>Raseem Abdul Khader P., Nawal Mohammed P. K., <br>Vishnuprasad T. and P. Nissar<br>23. Human Resource Development Equity: A Serious Awareness for Businesses<br>V. Vidya Chellam, S. Praveenkumar, Amit Dutt and KVB Ganesh<br>24. A Statistical Analysis of the Effect of E-Commerce in the Banking Industry<br>S. Praveenkumar, K. Madhavi, K. Kavita and P. Krishna Priya<br>25. Big Data-based System Enhancement for Corporate Financial <br>Management and Decision-Making<br>Naila Iqbal Qureshi, Abhay Arvind Bedekar, Ginni Nijhawan and <br>Dinesh Chandra Pandey<br>26. Factors Determining the Efficiency in Indian Banking Sector—An <br>Empirical Analysis<br>N. Saranya Devi, R. Meenambigai, Namita Kaur,<br>and Rupa Khanna<br>27. Adoption of Artificial Intelligence Technology for Effective Human <br>Resource Management<br>Anchal Pathak, Priyanka Tyagi, Bhavana Sharma and Rajesh Natarajan<br>28. Low-cost Technology Diffusion: How WhatsApp is used by Small <br>Retailers<br>Chakshu Mehta, Naveen Nandal, Parul dhaka and Nisha Nandal<br>29. Challenges of Green Marketing in the Indian Context 162<br>Parul Dhaka, Naveen Nandal, Neeraj Sehgal and Aarushi Kataria<br>30. Customer Perceived Value of Luxury Brands with a Perspective of <br>Price Sensitivity and Aesthetics<br>Ritika Malik, Swati Luthra and Naveen Nandal, Chakshu Mehta<br>31. Marketing Approach to Boost Contemporary Businesses’ Performance 177<br>Sunil Kumar Vohra, Manoj Kumar Rao and Manoj B Pandey<br>32. Factors Influencing Investor’s Wealth Management Behaviour in <br>Delhi NCR <br>Naveen Nandal, Chakshu Mehta, Aarushi Kataria and Shevata Singhal<br>33. Human Resource Development as a Component of Long-term HR <br>Management Emphasizing Production Engineers<br>Alex Khang and Anchal Pathak<br>34. Research on Organizational Behavior and Human Resource <br>Management’s Policy Recommendations<br>Sunil Kumar Vohra and Anchal Pathak<br>35. The Evolution of Human Resource Management through Digitalization<br>Sunil Kumar Vohra and Anchal Pathak<br>36. Traffic Management and Decision Support System Based on the <br>Internet of Things<br>Alex Khang and Shashi Kant Gupta<br>37. Micro, Small, and Medium-sized Businesses’ Financial Management <br>Evaluation During the COVID 19 Epidemic <br>Prabhdeep Singh<br>38. Green Marketing and its Impact on Supply Chain Management in <br>Industrial Markets<br>Ashish Kumar Pandey<br>39. Metaverse Technology in HR and Evaluating its Impact on Balance <br>Scorecard Metric<br>Smita Singh, Anjali Saluja, Namrata Singh and Meenakshi Sharma<br>40. Enhancing a Commercial Bank’s Risk Management Framework as a <br>Prerequisite for Reducing Financial Distress<br>G. Nirmala, R. Monisha, Amandeep Nagpal and Dinesh Chandra Pandey<br>41. Study on the Effects of Credit Risk Management on Commercial Banks’ <br>Financial Performance in India<br>R. Monisha, Muhammed Shafi M. K., Navdeep Singh and Shruti Sharma<br>42. A Study of Consumer Buying Behaviour and Their Shopping Styles for <br>Branded Apparels in NCR<br>Naveen Nandal, Aarushi Kataria, Nisha Nandal and Anuradha<br>43. Research on the Effect of Talent Management on Employee Attrition and <br>Retention Intentions<br>Sugandha Agarwal, Mahesh Singh, Sunil Kumar Vohra and Shashi Kant Gupta<br>44. Implementation of Sustainable Human Resource Management Techniques to <br>Encourage Employees’ Pro-environmental Behavior<br>Padma Mahadevan, Juliet Gladies Jayasuria, Bala V. S. C and <br>Mukund P. Singh<br>45. Sustainability in Organisations and the Role of Eco-friendly Human <br>Resource Management Practices<br>Shubhendu Shekher Shukla, Kolachina Srinivas, Lavanya L and <br>Praveen Singh<br>46. Investigation on Influence of Sustainable Social and Environmental <br>Practices on Financial Behavior of Banking Sector<br>K. Bhavana Raj, J. P. Senthil Kumar, D. Saravanan and Priti Sharma<br>47. Influence of Globalization of SMEs on Digitalization: The Moderating <br>Effect of Marketing and Entrepreneurial Behavior<br>Niyati Joshi, Padma Mahadevan, M. V. Rama Prasad and <br>Dinesh Chandra Pandey<br>48. Sales Promotion, Advertising and Product Appeal: Effects on <br>Customer Impulsive Buying Behavior<br>Alden O. Obuyes, Rayan C. Soriano, Mark Justine P. Vicera, <br>Rock Bryan B. Matias and Cresilda M. Bragas<br>49. The Effect Between ServQual, Trust, and Leadership Toward Inpatient’s <br>Satisfaction at Lawang Municipal’s CMC<br>Bambang Sugiyono Agus Purwono, Mochammad Jasin, <br>Imanuel Teguh Harisantoso and M. Fahim Tharaba, Ali Nasith<br>50. Stock Accuracy Analysis in Warehouse: A Daily Cycle Calculation <br>Based on ABC Method<br>Resista Vikaliana, Eric Hermawan, Rifan Indra Setiawan and Irwansyah<br>51. 365 Days of Business 2 Business (B2b) Marketing Turnaround: <br>A Fact Driven, Bullet Proof Showcase Guide<br>Radhika Bajaj, Pankaj Pethe, Shweta Pethe and Amit Sahu<br>52. Study of Determinants of Follow-on Round in SaaS Subsectors: <br>Venture Capitalist’s Outlook<br>Kavita Ingale, Babasaheb Jadhav, Paridhi Singhania and Manisha Paliwal<br>53. Sustainable and Technology-Driven Solutions for Overcoming the <br>Impact of Energy Consumption and Pollution on Consumer’s Health<br>Renuka Deshmukh, Babasaheb Jadhav, Pragati Hiwarkar and <br>Sangjukta Halder<br>54. Study of Prospects of Pre- and Post-Pandemic Transnational Mergers and <br>Acquisitions in India<br>Babasaheb Jadhav, Nilesh Limbore, Dhanashri Havale and <br>Ashish Kulkarni<br>55. Transitions and Developments in Indian Aviation Industry (2022)<br>Ravi Phadke, Babasaheb Jadhav, Sonali Dharmadhikari and <br>Ameya Lonkar<br>56. Agro Tourism: An Opportunity to Doubling Farmer’s Income<br>Dhanashri Havale, Babasaheb Jadhav, Sphurti Birajdar and <br>Hrishikesh Kokate<br>57. Study of Impact of Employer Branding on Employee Attraction and <br>Retention in the Education Sector<br>Sphurti Birajdar, Dhanashri Havale, Babasaheb Jadhav and Komal Singh<br>58. Market Growth and the Impact of IoT: the Moderating Effect of an <br>Entrepreneurial Performance<br>V. J. Chakravarthy, Anitha Christy Angelin P., <br>Rajalakshmi R. and K. Vimala</p>