<p>This innovative book provides a unique perspective on the biomedical and societal implications of personalized medicine and how it will help mitigate the healthcare crisis and rein in ever-growing expenditure. It introduces the reader to underlying concepts at the heart of personalized medicine - pharmacogenomics targeted therapies and individualized diagnosis and treatment - and shows how with the advent of genomic technologies clinicians will have the capability to predict and diagnose disease more efficiently. </p>
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