Advertising, 4Th Edn

The Books In The Frameworks Series Are Well Structured And Provide A Step-By-Step Guide To Essential Principles. They Develop A Basic Framework Of Understanding To Underpin Further Study Of Core Business, Financial And Legal Subjects In The Higher Education Curriculum. The Fourth Edition Of Advertising Has Been Fully Revised And Updated, Meeting The Requirements Of Several Examination Syllabuses. There Is New Material On Leading-Edge Printing And Communications Technology And A Completely New Chapter On The Advertiser And The Internet. ADVERTISING by JEFKINpublished by Pearson India Education Services Pvt Ltd Etailstands as a beacon of knowledge and inspiration. With its insightful content and engaging narrative style, this book transcends genres, offering something valuable for every reader.