Advertising

<p>Advertising once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's <em>Advertising </em>offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.<br><br><em>Advertising</em> provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry and as a sign system and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism structuralism post-structuralism psychoanalysis and ethnography.<br><br>Written in an accessible and interesting style <em>Advertising</em> is the ideal introductory book for students of media communication and journalism.</p>