English
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About The Book
Description
Author
Based on the syllabus of BBA and MBA of various University of India. The book also cover material for general public those having interest in advertising world. The subject cover starting from function and classification of advertisement advertisement agency client agency relationship advertising and Mass Communication mix creative strategy advertisement appeal TV commercial and radio jingles print ad media planning advertisement budget ethics and social responsibility of advertisement and lastly E-advertising
Piracy-free
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Details
ISBN 13
9781685638658
Publication Date
-31-05-2022
Pages
-218
Weight
-224 grams
Dimensions
-127x203.2x11.8 mm
