Advertising Account Planning


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Piracy-free
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Assured Quality
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Secure Transactions
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Fast Delivery
Sustainably Printed
Sustainably Printed
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About The Book

<P>Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape. </P>
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