Advertising and Brand Management


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Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
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About The Book

Advertising and Brand Management is a book that provides an in-depth analysis of the concepts and practices related to advertising and brand management. The book covers a wide range of topics, including the history of advertising, advertising strategies, brand positioning, brand identity, brand equity, and brand extensions.
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