English
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About The Book
Description
Author
Advertising and Brand Management is a book that provides an in-depth analysis of the concepts and practices related to advertising and brand management. The book covers a wide range of topics, including the history of advertising, advertising strategies, brand positioning, brand identity, brand equity, and brand extensions.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9789357671040
Publication Date
-30-03-2023
Pages
-306
Weight
-533 grams
Dimensions
-203.2x279.4x12.4 mm
