Advertising and Brand Management


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Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
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Fast Delivery
Sustainably Printed
Sustainably Printed
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About The Book

Advertising as defined by William J. Stanton is the dissemination to a target audience of a commercial message that is neither personal nor originated by the target audience and that is supported monetarily
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