Advertising and Consumer Citizenship

<p>Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:<br>* Sex<br>* Class<br>* Race.<br>It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. <em>Advertising and Consumer Citizenship</em> will be essential reading for all those interested in the study of consumption, citizenship and gender.</p> Introduction 1. The Individual, the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising, Texts and Textual Strategies 4. Branding Vision: Advertising, Time and Privilege 5. Female Visions: Advertising, Women and Narrative 6. Visual Epistemologies and New Consumer Rights