English
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About The Book
Description
Author
<p>Clear and comprehensive this book explores the evolving relationship between new media advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media examples are taken from across the globe.</p>
Piracy-free
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Details
ISBN 13
9780415430357
Publication Date
-01-11-2007
Pages
-144
Weight
-213 grams
Dimensions
-156x234x8.05 mm
