Advertising and Promotion

<p>•The book covers the topic of international market segmentation across consumption and communication categories including identity demographics and consumer decisions and online habits.</p><p>•It discusses the repositioning of the public relations field in developing countries and is explored in-depth providing insights into how companies can manage their image in the eyes of consumers.</p><p>•The book examines e-detailing which is a key way for successful implementation of digital technologies in pharmaceutical marketing.</p><p>•The scope opportunities and challenges of digital marketing are explored including the impact of new technologies and channels on marketing.</p><p>•The book covers marketing communication and promotion in health services providing insights into how healthcare providers can effectively promote their services to consumers.</p><p>•It is a concise textbook designed to meet the needs of marketing professional's researchers academics management students specializing in marketing and making it accessible to anyone interested in advertising and promotion.</p>