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About The Book
Description
Author
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹130
Out Of Stock
All inclusive*
Details
ISBN 13
9789351648413
Publication Date
-15-12-2016
Pages
-164
Weight
-313 grams
Dimensions
-191x246x9.03 mm
