Advertising and the Mind of the Consumer

<p>By the time we die we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet as we move into the new century just how it works continues to be something of a mystery.<br><br>In this 3rd international edition of <i>Advertising and the Mind of the Consumer</i> renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media including the web and new media. Using many well-known international ads as examples this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why.<br><br><i>Advertising and the Mind of the Consumer</i> is not just a 'how to' book of tricks for advertisers it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell for advertising agents marketers as well as for students of advertising and consumer behaviour.</p>