Advertising and Violence

<p>Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the <i>Journal of Advertising</i> and includes eight new chapters that expand the book's coverage.<br><br>The objective of the book is to compile a compendium of current thinking perspectives theoretical viewpoints and research relevant to the violence and advertising interface. The chapter authors all notable experts in the field take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.</p>