Advertising as Communication
by
Gillian Dyer
English
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About The Book

Advertising is a form of communication that constantly impinges on our daily lives yet we are often unaware of its more subtle form of persuasion or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Piracy-free
Piracy-free
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Assured Quality
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Secure Transactions
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Fast Delivery
Sustainably Printed
Sustainably Printed
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