Advertising as Culture

<p>Penned by contributors from a range of disciplines including art history sociology and media and cultural studies the essays that constitute <em>Advertising as Culture</em> offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art fashion and music; and developments in digital media practice.</p>