Advertising Design by Medium

<p>Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.</p><p>Effective visual and verbal design solutions are more than just a good idea; they are purposeful on-target on-strategy and recognizable no matter where or in what form they appear. Success depends on creative teams’ understanding of ideation layout type color varied image formats copywriting media advantages and limitations and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising graphic design integrated marketing communication strategic marketing entrepreneurship business and mass communication. </p><p>Accompanying the text are online materials for instructors: lecture slides a testbank and an instructor manual. www.routledge.com/9781032183596</p>