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About The Book
Description
Author
Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment(involving 2*2 Factorial Design). The advertising effectiveness was measured by An Index of Advertising Effectiveness. Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.
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Details
ISBN 13
9783659933226
Publication Date
-12-08-2016
Pages
-76
Weight
-111 grams
Dimensions
-150x220x4.5 mm
