English
Paperback
₹200
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About The Book
Description
Author
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<p><em>Advertising Language</em> analyses the ways advertisers use language to gain and retain the attention of their audience with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising subsequently revealing penetrating insights into these two cultures.</p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780415198356
Publication Date
-21-01-1999
Pages
-168
Weight
-241 grams
Dimensions
-138x216x9.29 mm
