Advertising with Small Budgets for Big Results: How to Buy Print Broadcast Outdoor Online Direct Response & Offbeat Media

Advertising with Small Budgets for Big Results begins with an overview of marketings 4 ps including how-tos on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards model releases radio commercial scripts production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business nonprofit educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in guerilla marketing as a supplement to agency-created programs. It is designed to answer the questions How and How much and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training