Advertisment And Sales Promotion.

New edition (ABCs) of present advertising sales & promotion by various institution & University in India. Starting with introduction the globalisation and liberation process has changed the environment in which a sales & promotion has to discharge his function.Hence understanding at the advertising & sales promotion and aeouisition at ability and mastery to apply them in day to day operation are the basic requisites to become and effective advertising sales & promotion and achieve perfection as a professional. We do not claim any originality for the subject matter in the book since the literature around sales promotion has developed rapidly. We have learnt the basies at the subject from author it have book and articles in the field at sales promotion. In this Chapter at promotion no question in this book student learn and make’s question Answers in this book. We also express our thanks to Sankalp publication bilaspur (CG) young businessmen and entries statt. We ago intake this plot from to thank our mother our wives and sons their sacrifice at time and energy is really appreciable this book would not have been possible writing short period at time without their co-operation.