Advice That Sticks

<p>The advice is sound; the client seems eager; and then... nothing happens! Too often this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented clients' well-being is compromised opportunities are lost and the professional relationship grows strained. <br><i>Advice that Sticks</i> takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so too do sociocultural and environmental factors general advice characteristics and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising however is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams. <br> The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology behavioural economics neuroscience and medicine. What emerges is a thoughtful funny but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum.</p>