African Industrial Design Practice

The underlying principle of this book is the African philosophy of Ubuntu which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users'' demands.Fifteen chapters provide the latest industrial design developments techniques and processes explicitly targeting emerging economies. At the outset it covers the design context and the philosophy of the Ubuntu approach which places people and communities at the centre of the development agenda. The book covers new product development design research design cognition digital and traditional prototyping bringing products to the market establishing a company''s brand name intellectual property rights traditional knowledge and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills aspiring designers will need.African Industrial Design Practice: Perspectives on Ubuntu Philosophy will be an essential textbook for undergraduates postgraduates instructors and beginner designers in emerging economies to provide regionally contextualised design processes illustrated examples and outcomes.Chapter 2 of this book is freely available as a downloadable Open Access PDF at taylorfrancis under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.