Agile Marketing

Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing PR and communications so much more complex fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead we need to consider the approaches used for many years by software developers to deal with complex fast-paced and uncertain environments by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy leadership and organisational change as well as offering concrete changes and processes you could adopt right now in order to become more agile this book is for anyone who feels that the old ways of delivering marketing PR or communications activity are no longer keeping up with digital and the Internet and who is open to considering a whole new way of approaching their professional work.