The sooner organizations begin to see the environment as their main challenge and as a competitive opportunity the greater the chance that they will survive (TACHIWAZA 2002 p.24). In view of this it is easy to see that concern for the environment is growing more and more within organizations. However as a rule companies are still interested in maximizing results; however attempts to reconcile this objective with maintaining environmental quality is progress albeit on a small scale (RIBEIRO 2006).
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