AGRICULTURAL MARKETING

Agricultural Marketing: Principles Practices and Perspectives offers a comprehensive understanding of agricultural marketing addressing its significance current challenges and future opportunities. The book covers various topics such as market structures segmentation supply chain management pricing strategies and promotional techniques. It begins with an introduction to agricultural marketing and explores the marketing environment market segmentation and targeting strategies. The book thoroughly examines supply chain management pricing strategies marketing channels distribution and promotional strategies including digital marketing. The book discusses market information challenges and opportunities in agricultural marketing highlighting innovation and technology's transformative impact. Sustainability is a key theme with discussions on sustainable agricultural products certifications and eco-labels. Finally the book forecasts the future of agricultural marketing and addresses potential challenges and opportunities. The book aims to equip readers with the knowledge and tools necessary to navigate the dynamic landscape of agricultural marketing.