AI and Tourism : Impact of Artificial Intelligence in Tourism

<p>Artificial intelligence is particularly relevant to travel and tourism for several reasons. Tourists need to make a series of decisions about future trips for example choosing a destination transport accommodation and activities among other things. These decisions will have a significant impact on tourists satisfaction with their trip. However the range of destinations transport accommodation and activ- ities currently available presents an almost infinite array of options necessitating assistance. Tourism organizations and agents face a similar challenge when trying to find the best match between customers and travel packages tailored to their needs. Organizations have an almost infinite supply of potential customers. </p>