AI Awareness Certificate in Customer Experience Official Exam Preparation

<p>Artificial intelligence is transforming how organisations design customer journeys personalise engagement analyse feedback and manage digital experiences. While AI is reshaping frontline customer service its role across the <em>broader customer experience (CX)</em> landscape—marketing sales journey design and customer insights—is even more significant.<br />This book focuses on that wider strategic view of Customer Experience.</p><p><strong>AI Awareness Certificate in Customer Experience: Official Exam Preparation</strong> is the essential guide for those preparing for the AI Awareness Certification in this discipline. Built around practical CX scenarios it shows how AI can support journey optimisation segmentation content creation feedback synthesis and multi-channel engagement.</p><p><strong>This book is ideal for:</strong><br />CX managers digital experience teams customer success leads marketers journey designers and anyone responsible for shaping the end-to-end customer lifecycle.</p><p><strong>If your role is more focused on frontline support ticket workflows live interactions or contact-centre performance consider Book 7 in the series: <em>AI Awareness Certificate in Customer Service: Official Exam Preparation</em>.</strong> That volume covers AI for service conversations triage response generation and operational customer-service tasks.</p><p>Across eight structured sections this guide teaches you how to:</p><p>Write clear contextual prompts for CX strategy and analysis</p><p>Manage sentiment multi-turn conversations and Voice of the Customer insights</p><p>Strengthen marketing and sales workflows with AI-driven content and targeting</p><p>Apply ethical privacy-responsible AI practices across customer touchpoints</p><p>Use image prompts for communication branding and digital experience design</p><p>Prepare for the official exam using realistic industry-grounded examples</p><p>The book places strong emphasis on <strong>safe and responsible AI use</strong> reinforcing good practice around data handling compliance fairness and governance.</p><p>As part of the <strong>AI Awareness Certification Series</strong> this volume includes:</p><p>Reusable prompt templates (downloadable in Word format)</p><p>Clear explanations of CX-specific AI applications</p><p>A complete set of practice exam questions and answers</p><p>Whether you work in customer experience customer success marketing sales or digital strategy this guide equips you with the skills and confidence to apply AI effectively across the entire customer journey—without hype shortcuts or unnecessary technical complexity.</p>