<p><b>This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.</b></p><p>Did you know that investors at Wall Street wait for the Groundhog Day's forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don't you feel cursed without it? You will know all about it in this book.</p><p>Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars smart houses beds automatically adjusting to one's sleeping needs and robot vacuuming homes all without human intervention while we share our personal QRCodes.</p><p>Brands bring you magical solutions: <b>Mr Clean Magic Eraser L'Oreal Magic Roots</b> and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output but no one knows exactly what happens within the process.</p><p>Extensively documented with publications and empirical research this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world.</p><p>Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies this book is for you so put some magic in your life!</p>
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