AI Strategy for Sales and Marketing

<p><b>Marketing and sales prioritize AI and machine learning more than any other business department yet often struggle with how to scale and strategize the opportunities they present.</b><br><b><br><i>AI Strategy for Sales and Marketing</i></b> presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout it covers topics including personalization upskilling customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. <p/>Featuring original research and interviews with leading practitioners it also contains global case studies from organizations in a range of sectors including Samsung PwC Rolls Royce Deloitte and Hilton with insights into the various stages of their adoption journeys. Written by a recognized industry expert it is an invaluable resource for those wanting to benefit from using AI strategically in marketing sales and CX.</p>