Airbus vs. Boeing: Aviation's Dramatic Narrow-Body Cliffhanger Spanning 3+ Decades - Part 1

This work on the Airbus vs. Boeing arch-rivalry; an outright multi-decennial cliffhanger especially in the commercial narrow body aircraft market; decrypts & unravels the relative strategy playbooks as well as game plans of the two aerospace giants in an unbiased longitudinal analysis. It deciphers Airbus’ meteoric rise in the narrow body aircraft market starting out as a virtual industry underdog & rookie to become a worthy & equal adversary within a span of 3+ decades. The analysis unravels & chronicles as to how Airbus challenged the market hegemony of Boeing a clearly overmatched foe by effectively taking on and tactically undercutting its marketing juggernaut & financial heft to ultimately become its nemesis. It further shows how Boeing persisted with its mostly wide body obsessed product strategy in the ‘War of Competing Strategy Orientations & Foci’ for decades with the reactive strategy focus & posture adopted for the narrow body market ultimately scripting its fall from grace...If you are in love with Aviation and/or are smitten by Strategy then this is the flight and the window seat for you in the first class!Hop on!