Airbus Vs. Boeing: Strategy Wars Tactical Dogfights High-G Maneuvers And The Photo Finishes

<p>A tour de force take on the fabled Airbus vs. Boeing arch-rivalry decrypting the relative strategy playbooks of the two arch-rivals & aerospace giants from mid-1980s to 2020. It deciphers Airbus meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy & equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster.</p><p>Product & business strategy have been the core pivots & anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas. The book is meant for anyone seeking actionable insights & lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormers airplane providing a birds eye view of the action from the top </p>