Airline Brand Loyalty: A case study involving the three airlines

The general object of this study is to explore the airline brand loyalty. The primary objective of this study is to explore the nature of consumer loyalty and its major determinants with respect to the three airlines - SAS Norwegian and Widerøe; analyze the data concerning relationships between consumers'' attitude habit satisfaction and loyalty and identify the differences concerning attitude habit satisfaction loyalty and factors (service safety comfort luggage allowance and bonus) among the three airlines. Further it confirms various constructs extracted from the extensive review of literature. A structured questionnaire was used to collected data from travelers at Alta airport. The items of this questionnaire were adopted from previous studies but modified accordingly. Three airlines travelers survey were conducted among the population of Alta airport. The data for this study were collected verified structured questionnaire from sample of 198 travelers from local and international travels.