Airline Marketing and its Management

<p><i><b>Management Techniques to be the World's Best Airline Marketeer</b></i></p><p><i>The book is a stepping stone for airline marketeers to perceive their domain with a holistic approach. The author provides an indepth know-how and analysis of managing an airline's marketing functions effectively and achieving marketing excellence.</i></p><p><b><i>Prof. Dr. Siddhartha Ghosh won the prestigious Ukiyoto Author of the Year Award for the book.&nbsp;</i></b></p>