Alex King is about to enter the fourth grade. With a little brother who speaks only in rhymes a dad who is constantly singing and making up ridiculous words to songs a mom who is a compulsive cleaner and a dog who hides his food all over the house Alex gets the impulse to be a little crazy himself. Without even trying Alex begins a school-wide fashion trend. In a surprising twist Alex finds himself on the evening news and as a result finds fame and glory.