Alien Thinking: How to Bring Your Breakthrough Ideas to Life

How do you come up with ideas that change the world?________________This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs. Distilling over a decade of research into a fascinating journey through history science and business Bouquet Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention Levitation Imagination Experimentation and Navigation. But crucially they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own. ________________Stuck in innovation stagnation? Read this brilliant book and youll break free from it Rolf Dobelli author of the million-copy bestseller The Art of Thinking ClearlyA sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better Jake Knaap New York Times-bestselling author of Sprint Review A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better ―Jake Knaap inventor of the Design Sprint and New York Times-bestselling authorApply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process ―Alex Osterwalder author of the two-million copy bestseller Business Model GenerationStuck in innovation stagnation? Read this brilliant book and youll break free from it ―Rolf Dobelli author of the million-copy bestseller The Art of Thinking ClearlyALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas ―Bernard Roth academic director of the Stanford School and author of The Achievement HabitCompared to many innovation books this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book ―Keith Sawyer author of Zig Zag and Group GeniusIn todays fast-changing world innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs ―Robert Rosenberg retired CEO of Dunkin’ Donuts and author of Around the Corner to Around the WorldvI wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality whether you are in a small start-up or a big multi-national corporation ―Chris Johnson executive vice president of Nestlé chief executive officer of Zone Asia Oceania and sub-Saharan AfricaALIEN Thinking offers a business-oriented applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs to create true value for their customers and organizations ―Esther Seidl-Nussbaumer head of corporate innovation SIGVARISA powerful formula for transforming businesses and shaking up industries ―Michael Watkins author of The First 90 Days About the Author Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in theHarvard Business ReviewMIT Sloan Management Review and theAcademy of Management Journal amongst others.Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management including the award-winningSet-Up-To-Fail Syndrome: How Good Managers Cause