All-Star Selling

This Is A Sales Skills And Techniques Book For Professional Salesmen Sales Women And Entrepreneurs. The Author Started Out As A Salesman And Then Went On To Become A Sales And Marketing Consultant. His Company Fidel Communications Co. Inc. Has Been Providing Sales Marketing And Telemarketing Services Since 1979. Although The Company Specializes In Telemarketing Programs The Skills And Techniques Discussed In This Book Apply Equally Well If Not More So To All Manner Of Face-To-Face Selling. The Author Often Characterizes Himself As The Least Natural Salesman In The World. His Level Of Sales Mastery Has Been Achieved By Studying The Techniques Of The Leading Sales People Of His Day And Earlier. Personality Is Not An Issue. The Techniques Discussed Are Skills That Anyone Can Develop With Awareness Attention And Practice. The Book Also Incorporates Recent Developments In Psychology Like Nlp Neuro-Linguistic Programming. Here'S What Dan Sullivan The Strategic Coach Has Said About The Book There Are A Lot Of Great Salespeople But Not Many Great Sales Coaches. Stan Fidel Is One Of The Few Who Has The Personal Skills A Great Strategy And A Technology To Help Even Experienced Salespeople. Stan Has Applied His Time-Tested User-Friendly Theory Of Communication To The Profession Of Selling While Incorporating The Most Recent Breakthroughs Of Psychology. It'S A Simple Yet Deep Formula For Selling That Combines The Rich Traditions Of Past Sales Masters With Brand New Material That Will Boost Any Salesperson'S Skills And Confidence. Time-Honored Persuasion Skills Are Given A New Twist That Can Be Easily Adapted To Specific Individual Needs. In A Friendly Personal Manner Stan Provides The Tools Necessary To Successfully Deal With The Variety Of Prospects Who Can Be Encountered Daily.